Brand Identity
Brand identity is the visible elements of a brand. These include color, design, and logos that are used to identify and distinguishes the brand in a consumer’s mind. By creating a brand image, a person or company is able to promote its product or service to a large audience. The below examples of academic assignments to explore brand promotion through graphic design.

Incorporate photography, collage and typography to reflect the work of Zaha Hadid

Incorporate photography, collage and typography to reflect the work of Zaha Hadid

Josef Albers The assignment was to develop a poster for an upcoming event that showcased Albers use of color theory and typography.

Josef Albers The assignment was to develop a poster for an upcoming event that showcased Albers use of color theory and typography.

Design a square format poster for a De Stijl exhibition at the Boston Museum of Fine Arts. The design should suggest and convey this movement.

Design a square format poster for a De Stijl exhibition at the Boston Museum of Fine Arts. The design should suggest and convey this movement.

Design a square format poster for a De Stijl exhibition at the Boston Museum of Fine Arts. The design should suggest and convey this movement.